THE MISSION

IT’S LIKE TURNING NOTHING INTO SOMETHING…TAKING SCRAPS & REDEFINING WHAT SOCIETY PERCEIVES AS QUALITY.

THIS IS LETEJAR.

IF YOU ARE HERE IT MOST LIKELY MEANS YOU ARE GENUINELY INVESTED INTO THE VISION, AND FOR THAT WE THANK YOU. OUR ORIGINS ARE VERY DEEP ROOTED IN OUR FOUNDER (MR LETEJAR) AND HIS UPBRINGING. THE VISION BEGAN IN 2015 AT JUST 15 YEARS OLD AND IT STEMMED FROM HIS LOVE FOR ANIME AS WELL AS HIS UPBRINGING - BORN IN ZIMBABWE, RAISED IN ENGLAND AND CULTURED IN JAPAN. THE GARMENTS AND ARTISTIC DIRECTION ARE A CULMINATION OF THESE FACTORS PRESENTING A VERY UNIQUE TAKE ON FASHION. 

AS TIME PASSED THE BRAND HAS DEVELOPED FROM PURELY COUTURE AND DIVERSIFIED INTO READY TO WEAR HIGH FASHION. OUR SOLE MISSION IS TO BRING OUT THE BEST IN YOU…PROVIDING YOU WITH THE FINEST PIECES AND THE CONFIDENCE NECESSARY TO BE YOUR BEST SELF, WE TURN NOTHING INTO SOMETHING - AND YOU CAN TOO…DISCOVER YOUR BEST SELF.  

THIS IS MODERN DAY ALCHEMY. THIS IS LETEJAR.